Angel Morales is a product innovator and entrepreneur with over 20 years of global manufacturing experience. He leads the international division at C3 International and is the founder of Tailwag Products, known for high-performance carbon fiber components for supercar brands. In 2020, Angel brought his materials expertise into the world of pickleball, launching Tailwag Pickleball. This venture led to the formation of Tailwag Tech—an R&D-driven company focused on next-gen paddle and ball technologies. Now Chief Product Officer at Pro-Pickle, he oversees product development across Tailwag, CORE Athletics, and C3, collaborating with a board of advisors from Oracle, Garmin, Honeywell and WANRack. His work bridges sustainability, sport, and advanced materials, making him a leading voice in pickleball cores, surfaces and ball IP innovation.

Angela is an Engagement Team Lead at CourtReserve, a leading software platform for racquet sport clubs and facilities. A former competitive athlete with over 13 years of experience in sports, she is passionate about helping pickleball clubs run more efficiently through innovative technology. She absolutely loves family life in Prairie Village, Kansas as a wife to her husband, Alex, and a mom to their 10 month old daughter Grace.

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Think of Twisted Pickle as your built-in brain trust—consulting, coaching, and championing your pickleball business every step of the way.

Twisted Pickle is the secret sauce behind Regional Developers leveling up their turf. You’ve got facilities to open and sub-franchisees to find—our local Marketing and Operations game is built to make you look like a legend while doing it.

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As Founder of Civile Apparel, Steele is a woman of many hats. Having managed day-to-day operations, overall brand strategy, and product design from the beginning, Steele has not only been the pulse of the brand, but has been an integral part of the pickleball community over the last four years.

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During the COVID-19 pandemic when the world was experiencing unparalleled loss, division and isolation, Steele was revitalized by the way that Pickleball brought her community together and offered a safe, outdoor venue for her family to gather during the last months of her father’s life.

Recognizing an opportunity in the marketplace for those who loved the sport, Steele set out to create a modern, So Cal inspired pickleball brand that was equally as stylish and versatile as it was inclusive, all while spreading a message of bringing civility back to the world.

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A mother of five and a multifaceted business woman, before founding Civile, Steele co-founded Minc Model & Talent (formerly Minikin), but spent most of her career in Education and Law. Her background in diverse sectors brought a unique understanding and perspective to her position during her time as CEO.

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Cameron is the CEO of Pickleball Insurance Program (PIP) and Western Bowling Proprietors Insurance (WBPI) and is the largest insurer of pickleball clubs and bowling centers in the nation.  Cameron is an Air Force Academy grad, former Air Force Captain, and 3rd generation small businessman who started his first enterprise at the age of 9.  He has become a leading expert on insurance and risk management in the bowling and pickleball facility spaces.

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Carrie Bartlow has been a member of the Chicken N Pickle team since 2021, following three years of marketing consulting work with the company. She currently serves as Sr. Director of Communications and oversees the design, social media, public relations and brand marketing teams within the company. Her work with Chicken N Pickle began when the company had one location and one marketing team member. Her team of 8 now leads marketing efforts for the company’s 13 locations.

Prior to joining CNP, Carrie spent nearly two decades in consumer insight research, marketing project management, event coordination and media relations for local, national and international clients at Kemper & Company, Barkley and Signal Theory.

Carrie is a member of the William Jewell College Board of Governors, a PTSA membership officer and an occasional unified golfer with the Special Olympics. She and her husband, Nick, are active members in the Liberty community and can often be found shuttling their three young children to the pool, the park, the pickleball court and sports practices daily.

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The Challenge Is Mastering Your Mental Attitude and Mindset on the Court. It’s how you think and how you react on the court. And that is what the challenge is: Mastering your thoughts and playing in the present moment, Playing in the Zone. "Once you know, that what you THINK about expands, you start getting real careful about, what you THINK about." Quote from Wayne Dyer

So, The Challenge Is Mastering Your Mental Attitude and how you control how you think on the court. Playing In The Zone is where you are so focused that nothing outside distract you. You are focused on only one thing, The Ball. Coach Freddie has been Coaching business owners and entrepreneurs about Mental Attitude and Mindset for over 30 years, and now Coaching Pickleball Athletes.

Denise has over 10 years of experience as a Regional Manager in the restaurant and weight loss industry, about 10 years of experience as a Regional Trainer, and over 15 years of experience as a top-selling sales rep for Lifetouch School Photography. As COO, she oversees day-to-day business operations, develops strategies to improve management practices, and identifies areas of improvement to streamline operations.

I'm the owner/founder of one of the largest indoor pickleball clubs in the entire country at Club Pickleball USA. We have 27 indoor courts, spread across nearly 80,000 square feet of climate controlled space. The player experience is our first priority as we bring a convenient, competitive and community experience to the 2 largest counties in Utah. If you're looking for a social, healthy and connected experience, get to Club Pickleball USA in Sandy or Orem, UT.

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Joy Macci is a Global Pickleball Pioneer, Performance Coach, Ambassador & Speaker who’s coached world champions like Serena & Venus Williams—and now brings her JOYPOWER to the Pickleball world! From courtside commentary to cutting-edge Joy of Pickleball coaching, Dr. Joy also is igniting minds, muscles, and momentum with transformational “Joy of Quantum Sports” method - Train the Brain ✧ Master the Game. Catch her at PickleCon 2025 inspiring players, pros, and pioneers to unlock their full potential—on and off the court!

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Elena Saris is the founder of the Recreational Pickleball Players Association (RPPA), the social heart of pickleball that serves as a virtual “Town Square,” connecting players and connecting communities.

While most pickleball apps focus on rankings, tournaments, and helping schedule games - and do that well - RPPA picks up where they leave off. Recognizing that the majority of pickleball's 36 million players don't compete in tournaments but play for pure joy and connection, she created a platform that addresses a critical need for meaningful social connections extending beyond the court.

RPPA is built to support and connect grassroots communities, giving recreational players a place to belong, tournament players a place to come home to, and vendors a place to find their audience. The recently launched mobile app fosters an environment where competition meets friendship and business owners become neighbors rather than just vendors, celebrating the relationships and friendships that make pickleball special.

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Gary Zins is founder of Pickleball Travel®, a travel agency for pickleball players.  Vacations are better with pickleball, and Gary has experienced and played in dozens of pickleball destinations in the Caribbean, Mexico, and Europe, and with his knowledge and connections adds this dimension to his clients’ trips.  Clients may choose to go it alone, as a group, with no coaching, with some coaching, or with a top pro coach.  As a passionate player on vacations or in tournaments, Gary enjoys competition, playing in tournaments abroad and in the U.S.  He is a PPR certified coach as well, hosting clinics in the U.S. and teaching newcomers to the game when traveling abroad.  As of May 2025, he travels full-time to pickleball destinations.

Heidi is the founder and CEO of Play-PKL. She founded the company in 2021 when she first learned to play but couldn't find any relatable brands, educational content or sport-specific apparel besides goofy graphic.t-shirts that said “I’m the big dill” with a giant pickle image. So she leveraged her career-long experience in marketing and innovation to create a brand that offered engaging, educational content about the sport and stylish but functional apparel and accessories. Today, Play-PKL offers a full line of men’s and women’s apparel and accessories developed specifically for the sport with technical features like set back ball pockets and design elements like paddle-shaped zipper pulls and prints. Originally available online only, Play-PKL is now available through dozens of retail partners across six states and growing.

Kaitlin Miller blends her background as a Division 1 athlete, journalist, and business leader to help grow and connect pickleball communities nationwide. A former All-State tennis player and UCLA rower, Kaitlin spent eight years in broadcast journalism, covering country music’s biggest stars on red carpets as well as major professional sporting and historical events. She later transitioned into the pickleball world, where she now serves as Head of Business Development for Court Kings, a national court installation and surfacing company. Court Kings not only builds courts for franchises, facilities, and communities, but also creates social media-driven video content that highlights what makes each location unique and drives local engagement. Kaitlin is a 5.0 player, Level 2 IPTPA-certified coach, and the host of Kitchen Talk: Pickleball Edition, a podcast spotlighting the people and stories behind the sport. She’s also a freelance commentator and reporter, working with Pickleball Channel at the Minto US Open Pickleball Championships and calling matches at the DUPR Collegiate Championships. Additionally, Kaitlin emcees and hosts major pickleball events nationwide, bringing energy and professionalism to the sport’s biggest stages. Passionate about youth development, Kaitlin volunteers with Pickleball Kids USA and the Tennessee Junior Pickleball Association, helping to bring pickleball to after-school programs and PE classes across Tennessee and beyond. She is also a strong advocate for female athletes and leaders in the sport. Kaitlin is committed to growing the sport in many different capacities and working with others to lead the charge. Feel free to connect with Kaitlin by emailing her at kaitlin@courtkings.co or on Instagram at @kaitlin_millerr.

Luke Wade, an Army veteran and serial entrepreneur, founded an extremely popular adult sports and events club, KC Crew, which has attracted over 130,000 participants in 13 years in Kansas City alone. Luke has now expanded in the Midwest under Crew Social Club.

Luke now helps facilities in the US and Canada through his company, Facility Ally, a turnkey business support designed for sports and entertainment facilities, offering everything you need to launch and manage your venue seamlessly.

Luke has worked with brands such as Chicken N Pickle and has over 2,000 annual pickleball players in leagues and tournaments.

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After 30 years in Media and Marketing Strategy, I fell deeply in love with pickleball. Unable to resist its gravitational pull, I launched one of the fastest-growing community clubs in the country in January, 2020. The launch of the Cincinnati Pickleball Club became my foray into the business side of pickleball.I am now the cofounder of The Pickle Lodge, one of the largest dedicated indoor pickleball facilities in the country. With over 1,600 members, The Lodge is quickly becoming one of the best places to play in the Midwest.Dedicated to the power of the Personal Brand, I also love mentoring those who seek a clearer way to express their passions as the path to career growth. Convinced that everyone has a story to tell, I coax stories out of people and guide them in communicating them as simple narratives that inspire action.

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Dr. Taniyev, Recreation Sciences and Sport Management Assistant Professor at East Carolina University, serves as the Director of Community Outreach for the Sport and Community Development Lab. His research interests revolve around consumer behavior and athlete marketing with a particular emphasis on senior populations, providing a deeper understanding of how various elements of brand image influence fan engagement and ensure athletes' permanence in the market and long-term financial stability. Dr. Taniyev also has extensive cross-industry experience in revenue marketing, with a particular focus on brand management, strategic partnerships, and analytics. Following his time playing collegiate tennis, ITF future, and USTA events, he has developed a passion for pickleball and how it brings communities together.

Dr. Olu Owoeye (PT, MS, PhD) is a sports physical therapist, injury epidemiologist and an implementation scientist. He is an associate professor at the Department of Physical Therapy and Athletic Training at Saint Louis University, St. Louis, Missouri, United States where he directs the Translational Injury Prevention Lab. Dr. Owoeye is a deputy editor of the British Journal of Sports Medicine and has over 55 peer-reviewed publications in top scientific journals. His research focuses on sports and exercise injury prevention, musculoskeletal health and knowledge translation towards enhancing the safety and wellbeing of athletes and active individuals worldwide. His research work has been supported by several competitive research grants, including grants from the NBA, International Olympic Committee, Canadian MSK Research Network, and a sub-award from the National Institutes of Health.

The Brand Caddy to Business Pros.

Rob is a brand strategist, designer, and founder of Brand Caddy, a branding consultancy in Kansas City.

The work includes how the brand looks and sounds to customers, but also developing the internal beliefs and actions of the company and keeping it all cohesive.

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Stacy Warner, Dr. Leroy Walker Distinguished Professor at East Carolina University and founding director of the Sport & Community Development Lab, is a global expert in sport and community building. Her research is published in top journals, and she authored Building Community Via Sport: A Better Together Society. Before academia, she held roles with the U.S. Olympic Committee, NCAA headquarters, NCAA D I, II, and III athletic departments, campus recreation, Upward Sports, and major events like the Super Bowl and Special Olympics World Games. Her work bridges theory and practice, leading to 22 funded collaborations with sport industry partners over the past decade.

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Think of Twisted Pickle as your built-in brain trust—consulting, coaching, and championing your pickleball business every step of the way.

Twisted Pickle is the secret sauce behind Regional Developers leveling up their turf. You’ve got facilities to open and sub-franchisees to find—our local Marketing and Operations game is built to make you look like a legend while doing it.

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Will is an Air Force veteran with 40 years of management experience. After his service, he built a successful career at Domino’s Pizza, eventually becoming a franchisee. Since 2000, he’s held IT and logistics management roles, and for the past 14 years, he’s worked in non-profits, helping people with disabilities find meaningful employment.

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